Factor 50 Fundraisers - Malignant Melanoma Research Fund

Malignant melanoma is a cancer which usually starts in the skin, either in a mole or in normal looking skin. Although the number of people who develop melanoma is rising, it is still an uncommon type of cancer in the UK.

After finding out her friend had malignant melanoma, Gill decided to set up The Factor 50 Fundraising Group, she wanted to try and help create some awareness of the disease, and also raise some much needed funds.

On a visit to Christie Hospital a Lecturer in Medical Oncology told the group that there was a particular trial that he wanted to bring to the UK, the technology for which is currently only available in the USA.

With this in mind Factor 50 decided to set up a website, in the hope that through fundraising activities and sponsorship, the melanoma team can develop and evaluate this new treatment for the benefit of all patients with melanoma.

Already having worked with Text Internet Marketing meant that Factor 50 knew the company had the skills to produce a website that looks good yet also gets results.

The main aim of the Factor 50 website is to get visitors to donate online. Here at Text Internet Marketing we’ve designed the website to engage users and inform them of malignant melanoma and push them towards making a donation online.

The "Sponsorship & Fundraising Events" page gives details of the activities/events people are taking part in to raise money for the charity, visitors can click on an individual’s page, read about their activity and decide if they want to sponsor them.

We've also added a photo gallery which can be updated using the content management system, allowing visitors to view pictures of the fundraising events and the activities in action.

The site is extremely easy to use, there are clear calls to action throughout which point the visitor towards the donate online form. The website looks clean and fresh, with not too much detail, we didn’t want to detract from the serious message within the site. Images of people have been used throughout the site to give it a personal feel and also to emphasise that anyone can be affected by melanoma skin disease.

To set the website live the Factor 50 Fundraisers had to liaise closely with Christie’s to ensure the website complied with Christie's rules and didn't breach any fundraising laws.

I was utterly overwhelmed when I saw the site - I nearly cried - it is absolutely brilliant, I am so, so pleased and so grateful - everyone involved is just over the moon. The guys at Christie's can't believe what we have done so far. We love the layout and the colours used, and most of all its simplicity - the last thing we wanted was something that was too fussy and removed from the main focus. Spot on Text, good work!! Thank you.

To view the Factor 50 website please click the following link: www.factor50.org.uk.