News
RSS FEEDCatch up on the latest online marketing and ecommerce news from around the world.
Marketing
31 August 2010
Search Giant Purchases Social Network Game Developer
Google has persisted to prolong it's summer shopping spree, adding mobile and social networking game developer SocialDeck to its haul.
Marketing
27 August 2010
Wednesdays Prime Time For Web Traffic In Office
A recent study by price comparison web site Invisible Hand found office workers to be most likely to start shopping at 4pm on a Wednesday afternoon.
Marketing
24 August 2010
Adwords Releases Enhanced CPC To Maximise Conversions
Google AdWords has launched Enhanced CPC, an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based on their track records of conversion.
Marketing
19 August 2010
Google API gives read-only access to website traffic data
Google began previewing on Wednesday a spruced-up API to access Google Analytics configuration data.
Marketing
19 August 2010
Chief Exec Announces SEO As Cheapest Option
Search engine optimization is the least expensive method of getting visitors to a website, Ralph Wilson, founder and editor-in-chief of Web Marketing Today, told the audience at the SES Conference and Expo in San Francisco Tuesday.
Marketing
13 August 2010
'Bid Price Spike' Fears For Google
Hitherto, only trademark owners have been allowed to use protected terms in their AdWords sponsored listings.
Marketing
13 August 2010
Yahoo Says Social Information Not Effective For Targeting Ad
For Yahoo, people's online social connections are not very effective for targeting ads, when compared with better "signals" like search queries, location information, stated interests and content viewed, according to a Yahoo vice president.
Marketing
11 August 2010
Red Overhauls Web Marketing
Publisher Hachette Filipacchi is overhauling its digital strategy for its older-women's lifestyle glossy title Red, with the launch of a revamped website later this year.
Marketing
09 August 2010
London Welcomes Apple's Largest Retail Outlet
Apple fans were thrilled to witness the opening of the new Covent Garden store this weekend - the largest Apple store in the world.
Marketing
06 August 2010
iPad Only Appealing to Existing Apple Users
In the two months since the iPad launched in the UK, YouGov has found that 96 per cent of the 713 iPad owners surveyed owned products such as an iPod, iPhone or Mac.
Marketing
06 August 2010
Dish Plans Whole Host of New Apps
Satellite television provider Dish Network plans to release a load of apps this fall that will allow its subscribers to watch its program offerings on Apple's iFamily of mobile devices - the iPhone, iPad and iPod - as well as Research In Motion Blackberries and smartphones running Google's Android operating system.
Marketing
03 August 2010
Tech Prepare iPad Rivals
Technology brands are set to plough millions of pounds into marketing campaigns as they take on Apple in the burgeoning tablet computer market.
Marketing
02 August 2010
Google's China Issues Played Down
Reports spread that the Chinese government could have blocked Google's service in China, after the company's dedicated mainland China service availability page showed that its search service was fully blocked, and its images and news services were only partially accessible in the country.
Marketing
28 July 2010
Study Shows Facebook and Twitter Influence ecommerce
A Gartner study of social networks influence on purchasing decisions finds they have become important shopping tools for both retailers and consumers.
Marketing
21 July 2010
Steve Jobs Named Media 100's Number One.
Chief executive of Apple, Steve Jobs has been named by The Guardian as the most powerful person in media.
Marketing
09 July 2010
Netgear Shows Off New Sexy Design
The concept of a home storage appliance is not exactly a sexy topic, but Netgear hopes its latest products will help change that.
Marketing
07 July 2010
Multichannel Customer Behaviour at HOF
Department store House of Fraser is responding to customer demand by launching new multichannel services.
Marketing
30 June 2010
LG Names Mobile Marketing Chief
LG Electronics has appointed Dan Walsh as head of marketing for mobile, ahead of a multimillion-pound drive to promote its latest handset.
Marketing
29 June 2010
Gocompare Belts Out Latest Salvo in Comparison Site Ad War
Price comparison site Gocompare is launching its second campaign featuring opera singing character Gio Compario after his debut saw brand awareness leap by 450 per cent.
Marketing
28 June 2010
Unilever in Debate With WPP
Unilever is to double its digital spend next year, according to its chief marketing officer Keith Weed, who was speaking today at the Cannes Lions Advertising Festival, in a debate with WPP's Sir Martin Sorrell.
Marketing
25 June 2010
May Sees Increase in Unique Browsers For Web Publishers
Last month's election sparked a surge in the number of total monthly and average daily unique browsers for online publishers across the board, according to ABCe figures released today.
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