Podcasting is rapidly emerging as a popular media for businesses. The form offers great opportunities for all companies to present their expertise on a friendly and personal level.
Every week, Jonathan Bowers, our communications director presents Podcasts drawing in talent and expertise from across the business sector.
Programme notes:
This summer's first podcast looks at using the net to influence potential clients and supporters.
The marketing interview, with Lawrence Jones, MD of UKFast, is about successful online businesses placing websites at the heart of their operation. This is followed by interviews with Labour MP and Minister Ed Balls and Conservative Shadow Chancellor George Osborne about embracing the web to reach new audiences.
Programme notes:
Lawrence and Jonathan look at new statistics that suggest 30% of businesses have a web presence and discuss the companies with under 10 employees not included in the research. Lawrence also projects forward what businesses need to be doing in the next year in order to harness trends such as user generated content for their own benefit
Programme notes:
Pianist Dan Whieldon talks about dueting with a saxophonist and gigging around Manchester. Original duet - There at the Turnpike by Dan Whieldon, played by Dan on piano and Mike Hall on tenor saxophone.The venue moves to Starbucks St Anne's Sq for a Saxophone Quartet - Honk. Jonathan talks to Jenny Lyon's about her first festival and playing in quartet. Original composition by band member Andy Schofield called Don't Be Naughty. Played by Andy Schofield, Jenny Lyons, Jo McCallum and Suzanne Higgins.
Programme notes:
Jonathan talks to Olivia Moore of Unfurl, about Indian influences and the place of Buddhism within Jazz. Live music in St Anne's Square from Unfurl. Olivia Moore on Violin, Stuart McCallum on guitar and Adam Warne on drums. Across town in the Bridgewater Hall, the Tom Rogerson Trio play some improvisational jazz on piano, double bass and drums. Tom Rogerson on piano, Spencer Brown on double bass and Luke Christie on drums. Afterwards Jonathan talks to Tom about moving from classical to jazz and the ongoing journey to discover his musical language.
Podcast 3 - Manchester Jazz Festival
Jonathan Bowers gets behind the scenes at the festival in order to talk to some of the musicians and bring us a flavour of their music.
Download the podcast (11.31)
Programme notes:
Jonathan talks to Freddie Garner, front man of the Freddie Garner Quartet about playing in the open air. The interview is followed by an original piece by Freddie. The venue switches to Starbucks in St Anne's Sq as Jonathan meets up with Andrzej Baranek before his set. Again the interview is followed by the Andrjej Baranek Trio's original music.
Podcast 2 - Get The World Talking About You
Jonathan Bowers talks about using blogging and podcasting to promote your company and boost customer reaction and interaction.
Programme notes:
As part of the Delivering the New PR conference Jonathan has talked specifically about podcasting and its business benefits. This talk, given at Internet World gives an overview of not only podcasting, but blogging. Jonathan makes reference to examples and statistics that show the new PR techniques as responsible for company growth and increased revenue. Most of all, the talk looks at how a company can take practical steps to become more remarkable and attract a wider online audience.
Thanks go to Philip Young of Sunderland University, Stuart Bruce of Bruce Marshall Associates, Tom Murphy, Neville Hobson, Elizabeth Albrycht and Don't Panic Projects.
Podcast 1 - Public Relations and Podcasting at the CIPR Northern Conference.
Podcast 1 - Jonathan Bowers gets an insight into the event for all the PR professionals unable to be there on the day. Jonathan Bowers is in Leeds at the Carriageworks Theatre for the CIPR Northern Conference - Thursday 7 July, 2006.
Programme notes:
Jonathan talks to Richard Griffiths, Former Chair of CIPR Yorkshire and Lincolnshire about the various speakers and workshops. Highlights of the first keynote speech: John Willman, UK Business Editor of the FT.
Interviews and workshop sessions with: Sally Sykes of Astra Zeneca on Internal Comms Stuart Bruce of Bruce Marshall Associates on Blogging and the New PR Michael Bland on Crisis Management John Venables on Making the Headlines Vox Pops from Delegates Anita Pace of Kingston Communications on Communication in the Boardroom Kim Tan of Oxfam on Working with the Media.
Keynote highlights from Rob Skinner of First Direct and Julia Hobsbawm of Editorial Intelligence.
Finishing interview with John Curtis of Media Measurement.
For more information about the Chartered Institute of Public Relations have a look on their website.